Hey, I'm Huei Suen!
2 years of experience designing B2C and
enterprise B2B products
PICKT - Enterprise Warehouse Management System (WMS) for Filtec
Role: UI/UX Designer, UX Researcher
Designed a WMS mobile app to digitise picking process, packing process, putaway process, warehouse transfer and bin location transfer for the company’s incoming and outgoing flow.
Role: UI/UX Designer
ViScene - Web Interface Research for Blind Evaluators
Role: HCI Researcher
My design process
How do I create good design?
1. UX Strategy - Start with why
I start by asking, are we solving the right problem? What data do we have or can we get to support our decision? Solving the right problem creates value for the business and the users. To truly be user-centered and avoid mindlessly creating new features, businesses need to harmonise real user needs with business purpose.
2. LEAN framework with Design Thinking
How can we achieve the best with what we have? Constraints are inevitable in most businesses and applying specific parts of the Design Thinking processes can better meet our user needs and business objectives. The LEAN framework of testing early brings clarity at a significantly lower cost.
3. Measure Success - Inclusivity, UX Metrics and Business Metrics
Early on, I would ask what does success look like? Is it validating your new product or business idea? Is it increasing conversions or reducing drop offs? Is it increasing accessibility for all users of your current product? Defining what we want to measure needs to be aligned with the user goals and business goals. This also ensures that your investment in design has paid off and continues to reap the benefits even after!