Hey, I'm Huei Suen!
2.5 years of experience creating B2C and enterprise B2B products
Currently designing for community and sustainability @ abillion!
Self-taught and freelance in UI/UX Design and Web Design since 2020
Passionate about building a community for book lovers and educating about UX!
Case studies
Featured Design Work
Designing global inventory visibility across affiliate companies sharing items
Role: UI/UX Designer, UX Researcher
I was the sole designer creating an end-to-end internal platform for the company’s digital transformation from legacy ERP systems to a centralised global inventory for improved productivity for purchase and order processes.
PICKT - Enterprise Warehouse Management System (WMS) for Filtec
Role: UI/UX Designer, UX Researcher
I designed a WMS mobile app to digitise warehouse operations i.e. picking process, packing process, putaway process, warehouse transfer and bin location transfer and improved productivity to the company’s incoming and outgoing flow.
Role: UI/UX Designer
I designed 30+ features over 3 months for 9cv9’s platform that matches eligible candidates to hiring employers. UX Case Study designing the personality feature landing page
ViScene - Web Interface Research for Blind Evaluators
Role: HCI Researcher
I co-authored two published papers ‘The efficacy of collaborative authoring of video scene descriptions’ and ‘Uncovering patterns in reviewers’ feedback to scene description authors’ for ASSETS ’21: The 23rd International ACM SIGACCESS Conference on Computers and Accessibility.
Nutrimaxx Consultancy
Role: UI/UX Designer, Web Designer, CX strategist
I designed and built the business logic, branding and end-to-end user flow of the website for a nutritionist consultant and practitioner client in 1 month.
My design process
How do I create good design?
1. UX Strategy - Start with why
I start by asking, are we solving the right problem? What data do we have or can we get to support our decision? Solving the right problem creates value for the business and the users. To truly be user-centered and avoid mindlessly creating new features, businesses need to harmonise real user needs with business purpose.
2. LEAN framework with Design Thinking
How can we achieve the best with what we have? Constraints are inevitable in most businesses and applying specific parts of the Design Thinking processes can better meet our user needs and business objectives. The LEAN framework of testing early brings clarity at a significantly lower cost.
3. Measure Success - Inclusivity, UX Metrics and Business Metrics
Early on, I would ask what does success look like? Is it validating your new product or business idea? Is it increasing conversions or reducing drop offs? Is it increasing accessibility for all users of your current product? Defining what we want to measure needs to be aligned with the user goals and business goals. This also ensures that your investment in design has paid off and continues to reap the benefits even after!
